Email marketing is actually the most effective way to get your fans to make an action, by moving your followers over from your social channels over to your email subscriptions you’re then opening up a direct line of communication with your followers if they subscribe to your email list you can communicate with them personally. Having them buy from you and your email subscriptipon lists will always belong to you so what the amount of changes that’s happening now with the social media platforms try moving over your follower over to where you have control over the visibility and the communication and we have direct access to them so let’s take a closer look at how to use email marketing as an Artist.
So the first thing you need to do is have a purpose and a goal with email marketing so this is the same with any channel before you start on Instagram on Twitch on reddit on whatever channel that you use to communicate with your fans you need to have a purpose why are you there what content will you share and how often will you share it so you need to have a purpose and a goal with your email marketing as well think of your newsletter as a special members club where your fans have direct access to you and your content so social media is kinda where your casual fans are hanging out while your email list is where your hardcore fans reside these hardcore fans needs to be served with exclusive content to make it worthwhile their time after all they’ve decided to make the effort I’m moving over from your social media channels over to your email lists so you need to make it worth their time and if they subscribe to you they want to hear from you on a regular basis you then have a proper fan so with a goal in mind you then need to establish what is the content that you’re gonna share through email.
Sign up to an email marketing service so there’s so many options out there right now but start simple and start free and MailChimp is a good example of this MailChimp(embed link) is absolutely free up until two thousand subscribers and they have easily integrations with websites builders like Squarespace for example where these platforms will then seamlessly communicate together this means that you can easily install these signup forms on your website with just a few clicks there’s also many other email service providers out there like convertkit HubSpot fanbridge but start simple and start free you can always export your list from a email marketing service and then import it to somewhere else if you decide to use another service at a later time the service is not a value the list Asst and the list belongs to you no matter what step number three create forums so you’ve set up your marketing service now it’s time to get subscribers the way you do this is to create these entrances these are called forums so these are boxes that you can put on your website or your social media or wherever else your traffic is flowing this is where your visitors will input their email address and become a part of your email list.
Social media do not have the option of creating these forms you’d then need to drive your traffic over from social media over to these forms so they can register there this is easily done through landing pages because sometimes if you move them over to your website it’s very easy for them to get lost in all of your content and the probability of them signing up for something is less by getting them over to one landing page with one purpose one value one goal you then have a higher probability of them actually also making an action and registering. Use lead magnets so what’s lead magnets well technically an email subscriber is a lead in sales language a lead is the first step to a sale so to get more leads you put up these magnets to attract more leads so this is what lead magnets are so what does this look like in your world so you need to give them a reason to input their information an incentive so think of what can you give in exchange for their email.
Experiment with lists so every email service have the option of splitting your subscribers into these different lists so I want you to start experimenting with these lists because the more specific you can get with lists the better the communication can be so for example you can create lists based on location so if somebody has purchased a ticket to your show in a certain location you can then put them in that location list so whenever you come back to that area you can then share very specific and targeted emails so the more specific you can get with your email communication to your specific lists the more value they’re gonna feel that they’re getting because if they don’t feel that the information that you share is relevant for them they will unsubscribe so of course playing around with lists can get quite complicated so I want you to start with just one simple list gather them all in one list and then start testing and playing around with it so email marketing is most likely something new for you to try so your learning curve is going to be quite steep so don’t over complicate it in the beginning try it out test it and learn in the process and what’s cool is that each lists and forms an email that you send out they all have access to pretty deep analytics where you can then see who opened your email who click through how many click through how many unsubscribed so you can really evaluate your content and also then your email list as well.
You can ass well use automated emails so when a subscriber has subscribed to your mailing list the first email they will receive is a welcome email so the biggest mistake I see people are doing is just using the static welcome email that MailChimp as so this is the first email someone will receive from your brand it’s one of the most important emails that you should create right away this should be personalized they should be a first good impression doesn’t have to be long but you should also then certainly clewd a call to action because if they subscribe to you and your email list their hot leads they’re interested in your brand and your music then guide them to the next step where where do you want to take them to your YouTube maybe to your Spotify to your SoundCloud to your newest album to your new single use the opportunity of the welcome email to showcase more of your identity and your personality so the welcome email is actually first step into email marketing automation so when you start digging deeper into the automation part of email marketing the opportunities are endless.
In conclusion, email marketing packs a punch for artists, offering a direct line to your fans’ inboxes. Keep experimenting and fine-tuning your email game to make the most of its unique benefits. Whether it’s promoting new tracks, announcing gigs, or simply keeping in touch, email can be a powerful tool in your music promotion arsenal. So, keep rocking those emails, and watch your fanbase grow!
